# Charlie Holland

> Product strategy, design, and the code in between. Case studies from Omniscient AI, McKinsey and QuantumBlack, and NSW government, by Charlie Holland.

The site at https://charlieholland.com is a client-rendered app. The pages below are static markdown mirrors of its published content.

## About

- [About Charlie Holland](https://charlieholland.com/content/bio.md): Who Charlie is, what he does, and his background.

## Case studies

- [Turning chatter into decisive signal](https://charlieholland.com/content/omniscient.md): Founding designer at Omniscient AI. Reframed the problem and designed the signal model behind the platform that replaced Renault's entire monitoring stack in under eight months, saving €700k a year.
- [An AI you can leave on watch](https://charlieholland.com/content/sentinels.md): Designed Omniscient's Sentinels monitoring surface: the agent behaviour, a tiered-rigour funnel, and an investigator-plus-vetter loop so an unattended AI earns every interruption.
- [Planning answers in minutes, not months](https://charlieholland.com/content/farm-planning.md): For NSW DPI, turned a 6-to-12-month farm development application into a self-assessment tool a farmer could use alone in a single sitting. Grounded in 28+ customer interviews; 18 of 20 pilot users rated it highly desirable. Grew into myFarmPlanner, a 2025 planning-award finalist.
- [The cold chain, illuminated](https://charlieholland.com/content/cold-chain.md): Led design for a smart-pallet venture that makes spoilage visible from farm to fork. Surfaced a $50m+ global opportunity, converted five paying pilots in the first twelve months, and co-created self-serve onboarding with fresh produce growers in remote New Zealand.
- [Generative design that creatives can trust](https://charlieholland.com/content/genai-fashion.md): A GenAI tool for one of APAC's longest-running luxury brands that turns market performance into next-season concepts, keeping expert judgement at the centre of every critical decision.

## Writing

- [Prompting the Prompt](https://charlieholland.com/content/prompting-the-prompt.md): Early ideas on how to make cost, context, and intent visible before you hit send.
- [Operator, Please](https://charlieholland.com/content/operator-please.md): The next wave of AI products will be judged on how well they let people operate, not just automate.
- [Don't blanket your product with AI](https://charlieholland.com/content/dont-blanket.md): Bolting AI onto every surface dilutes the product; apply it only where it earns its place.
- [Growth or Optimisation?](https://charlieholland.com/content/growth-or-optimisation.md): Knowing whether you are chasing growth or optimisation changes which bets are worth making.

## Contact

Site: https://charlieholland.com
LinkedIn: https://www.linkedin.com/in/charlie-holland